Network – Not Cable – CPMs Increase
With the switch from program-rating guarantees to commercial-rating guarantees plus three days of DVR usage (C3), CPMs have increased for the TV networks, but not as much for cable and syndication,...
View ArticleUS Ad Spending Down 0.5% in First Half of 2007, but Online Up 23.6%
US advertising spending in the first half of 2007 was down 0.5% over the year-earlier period, with internet ad spend – up 23.6% – outperforming other media, according to preliminary figures from...
View ArticleJWT Survey: Madison Avenue, Main Street Don’t Often Connect
Popular TV hasn’t always portrayed the advertising industry flatteringly – and whether that portrayal reflects the sentiments and perception of society toward advertising and advertisements is the...
View ArticleHalloween Spending to Surpass $5B; Pets to Dress up
US Consumers are expected to spend more on Halloween this year than last, with the average per person totaling $64.82, compared with $59.06 last year, according to the National Retail Federation’s...
View ArticleNearly 2.5MM US Adults Took Part in Online Dating ‘in Past 30 Days’
Some 2.5 million US adults report that they had participated in online dating in the previous 30 days, with men slightly (8%) more likely than women to have logged on to an online dating site,...
View ArticleAutomotive ‘Escaped Shopper’ Study: Imports, Domestics Polarize Consumers
With import vehicles making up nearly 49% of the US auto market, country of origin plays a crucial role in consumers’ choice of which vehicle make and model to purchase, according to the J.D. Power and...
View ArticleVirtual Worlds Are Trendy Spot for Kids and Teens
Some 24% of the 34.3 million US child and teen internet users will visit virtual worlds once a month in 2007, according to eMarketer, which expects that 34% will do so in 2008, and 53% by 2011. (more…)
View Article8 in 10 Online Americans Use Internet for Hobby-related Activities
More than 8 in 10 (83%) online Americans say they have used the internet to look for information about their hobbies, and 29% say they go online on a typical day for hobby-related activities, according...
View ArticleShare of Online Searches by Engine, October 2007
Also see related stories/charts: From Hitwise: “Google’s Share of Oct. US Searches: 64% – Up 6% YOY.” From comScore: “Online Search Share, September & October 2007“ Nielsen Note: Effective with...
View ArticleSNL Kagan Cable Subscription Data Contradicts FCC Chairman Kevin Martin
In response to the recent controversy over the rate of cable TV penetration into US homes, SNL Kagan last week released an analysis showing cable penetration at 58% at yearend 2006 – well below the 70%...
View ArticleTop Websites in UK Ranked, Retail Sites Enjoy Significant Growth
Google was the most-visited property in the UK in October, with 29.1 million unique visitors age 15 or older, and reaching 90% of the total UK internet audience, according to a comScore World Metrix...
View ArticleGenerational Index, Holiday Gift-Giving Study: Americans Watching Wallets
Most Americans plan to cut back or freeze holiday spending, though many will give homemade presents and make charitable donations, according to the GfK Roper Consulting annual holiday shopping outlook...
View ArticleYounger TV Viewers Use Tech More to Catch Up on Favorite Shows
Younger adult viewers are 2.5 times more likely than older ones to be technologically proactive (e.g., resort to the web or DVRs) in catching up on TV shows they’ve missed, with more than half of older...
View ArticleVertical Search an Advertising, Revenue Opportunity for Online Publishers
Some 93% of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to “Vertical...
View ArticleParents’ Online Buzz re Holiday Shopping Plans Focuses on Cost, Safety
An analysis of online conversations among parents about their kids’ holiday wish lists reveals that cost and safety are top priorities, according to (pdf) Nielsen Online. (more…)
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