IT Execs, Decision-Makers Rely on Social Media throughout Purchasing Process
IT decision-makers and influencers place significant trust in user-generated content not only as an information source for researching purchasing decisions but also rely most on topic-based and...
View ArticleTop 10 Online Retailers by Conversion Rate – October 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleViewers Want More TV Episodes and Movies Online, YouTube Rules
Online viewers are turning to the internet in greater numbers to supplement their traditional entertainment viewing, and in 2007 YouTube widened its lead as the top online video-viewing venue,...
View Article40MM Green Boomers Seeking Environmentally Friendly Brands
Socially conscious attitudes are a driving force of how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst. (more…)
View ArticleMore Teens Create, Share Online Material as ‘Multichannel Teen’ Emerges
Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004, according to a new...
View ArticleTop 50 Website Rankings Issued for Nov., Toy & Coupon Sites Fastest Gainers
The beginning of the holiday shopping season resulted in retail sites dominating the top-gaining site and category rankings in November, while Yahoo Sites maintained its rank as the top web property,...
View ArticleEuropean Online Advertising Spend to Top 11.5B Euros in ’07
Online advertising spend in Europe in 2007 will reach 11.5 billion euros, up some 38% from 8 billion euros in 2006, according to IAB Europe’s forecast for the participating states in the IAB network...
View ArticleHoliday Online Spending So Far Surpasses Total for All of 2006
Nearly $25 billion has been spent online during the holiday season to date – surpassing the total spending that occurred for the entire 2006 holiday season, according to comScore’s update of holiday...
View ArticleGaming Nearly Ubiquitous among Kids Online, One-Third Have Email Address
Nearly 8 in 10 children (78.1%) age 6-11 report they play online games – by far the largest percentage performing any online activity, according to (pdf) the “2007 American Kids Survey” from Mediamark...
View ArticleWednesday Best Email Day in Q3, Late Afternoon Best Time of Day
The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates (via Direct magazine). (more…)
View ArticleUS Advertising Spending Down 0.1% in First Three Quarters, Online Up 16%
Advertising spending for the first three quarters of 2007 was essentially flat – decreasing 0.1% over the same period last year – with internet ad spend growth (15.9% increase) the most of any...
View ArticleOnline Search Share, October & November 2007
See related story from Hitwise: “Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY“ And additional info from comScore: “Google Ups Share of US Searches, Time Warner Closing Gap with Ask”...
View ArticleChristmas Toy Choices, Recalls – and Parental Obliviousness
Parents’ uneasiness related to recalls of Chinese-made lead-contaminated toys may have affected holiday sales, but many US consumers are still unaware of where toys are made, according to a poll...
View ArticleGoogle Ups Share of US Searches, Time Warner Closing Gap with Ask
Among core search engines, Google Sites remained the top search property with 5.9 billion core searches conducted in November – a 58.6% share, according to the monthly comScore qSearch analysis of the...
View ArticleSocial Network Ad Spend to Grow 70% in ’08, Surpass $1.5B
With most teens and nearly 40% of adults visiting social-networking sites, advertisers are avidly experimenting on Facebook, MySpace and niche online social networks, according to a new eMarketer...
View ArticleConsumer Confidence Index Improves Moderately in December
The Conference Board Consumer Confidence Index, which had been declining since the summer, posted a slight increase in December and now stands at 88.6 (1985=100), up from 87.8 in November. (more…)
View ArticleEnterprise Spam at 90% of Email Volume, Attachment-based Spam Up
Spam continues to account for nearly 90% of the total email volume received by large enterprises, and attachment-based spam made a comeback, according to November data collected by Proofpoint, Inc....
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