Top 10 Automotive Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleWriters’ Strike Could Benefit Online Video
Most web users (79.1%) are aware of the Hollywood writers’ strike, according to a Burst Media survey about the ongoing writers’ strike and the near-term media implications (via Reel Pop). (more…)
View ArticleGroupM: Ad Spend to Increase Nearly 7% to $479B in ’08
Global advertising spending in measured media is expected to show 6.8% year-over-year gain, reaching $479 billion in 2008, compared with 2007′s 6.0% YOY increase, according to GroupM‘s “This Year, Next...
View ArticleDigital Music Sales Near $3B, Don’t Offset CD Sales Slump
Music sales via online and mobile channels have risen from zero to an estimated $2.9 billion – or 15% of industry sales – over the last five years, making music more digitally advanced than any...
View ArticleComments on Video Sites, an Indication of Engagement, Totaled 27MM in ’07
Total user-generated videos (UGVs) published in 2007 topped an estimated 1.2 million, along with 26.5 million associated comments, according to “User Generated Video 2005 – 2008: Metadata Metrics,”...
View ArticleOnline Newspaper Viewership Reached Record High in ’07
Average monthly unique audience figures for newspaper websites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than 6% over 2006 numbers, according to the...
View ArticleTop 10 Online Retailers by Conversion Rate – December 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleKids Age 2-14 Consume Digital Content on a Device 3-7 Times a Month
On average, kids between the ages of 2 and 14 are consuming digital content between three and seven times a month on a single device, according to The NPD Group’s recently released report, “Kids and...
View ArticleSignificantly Higher Ad Recall for Vanity vs. Numeric 800 Numbers
Advertisers can expect an 84% improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) – and a much more significant 9-times higher...
View ArticleBaidu Third-Largest Search Property Worldwide, Beats Google in China
Baidu.com – the leading search engine in China – was the third-ranked search property worldwide with 3.4 billion searches in December 2007, capturing 5.2% of worldwide search share and beating out...
View ArticleInfluentials Talk about Automotive Brands
Close to three in five “Influentials” (57%) know many people who are at least very knowledgeable about vehicles (compared with just 18% of “Non-influentials”), and they talk about vehicles mostly to...
View ArticleWireless, CE Shoppers Don’t Necessarily Want More Choices
Nearly 6 in 10 online shoppers of consumer electronics devices (59%) say their wireless carrier provides enough content and service choices, and among those saying so half also say there were in fact...
View ArticleDirect Marketing ROI for Auto Retailers Nearly $34 for Every $1
Auto retailers spent $7.3 billion on direct marketing campaigns in 2007, driving $248.1 billion in sales – for a return on investment of $33.81, according to the Direct Marketing Association’s...
View ArticleOnline Consumer Buzz Identifies Best-in-Class Vehicle Brands
Nissan and GM brands ranked the highest in two categories (out of seven) in BrandIntel’s third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and...
View ArticleFacebook Breaks into UK Top 10 Property Rankings for First Time
Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...
View ArticleAdvertising Spending Targeting African-Americans Exceeds $2.3B a Year
Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...
View ArticleSearch Advertising Performance Improves as Google Strengthens Market Lead
Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same...
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