A-B King of Super Bowl Ads; Hyundai Improves – SalesGenie Damages – Image
The television broadcast of Super Bowl XLII averaged a record 97 million viewers – and among the big winners were Anheuser-Busch and Hyundai, according to comScore’s 2008 Super Bowl post-game survey....
View ArticleSignificant Growth in Hispanic TV and Radio Projected
Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages – and therefore constitute a significant market opportunity – according to SNL...
View ArticleWeb 2.0 Experience on 93% of Marketers’ To-Do Lists for 2008
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers,...
View ArticleMore Super Bowl XLII Advertising Stats Than You Can Shake a Stick at
Data on spending trends across categories, viewers’ reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued this...
View ArticleOnline Video’s Record-Breaking Month: 10 Billion Viewed in December
US internet users watched more than 10 billion videos online in December 2007, according to comScore‘s Video Metrix, which reported that the month was the heaviest in viewing since it began tracking...
View ArticleRecorded Music Spending Declining Worldwide, UK Largest W. Europe Market
Worldwide spending on recorded music is predicted to decline to $26.2 billion in 2011 – from $31.8 billion in 2006 – as digital continues to gain steadily on traditional physical music formats,...
View ArticleBoost in Sports Radio Audiences in Boston, New York in Run-up to Super Bowl
Sports/talk radio was a big beneficiary of the run up to the Super Bowl, according to findings from an Arbitron custom sports study that profiles how adults age 18+ in Boston and New York listened to...
View ArticleAffluent African Americans Making Impact on Consumer Economy
African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion – a figure expected to exceed $1.1 trillion in 2012 – according to a Packaged...
View ArticleNo Country for Old Men Consumers’ Choice for Best Picture Oscar
Americans think that No Country for Old Men should receive the Best Picture Oscar, according to a BrandIntel research report that analyzes online consumer discussion share and sentiment expressed in...
View ArticleWalgreens Remains Store Shopped Most Often for Prescription Drugs
Walgreens is gaining in consumer share and remains the retailer shopped most often for prescription drugs with an overall share of 16.1% in January (compared with 15.5% in January 2007), according to...
View ArticleAd Inserts Capture Consumers’ Attention
Nearly half (47%) of Americans say inserts and circulars are the advertising vehicles that best capture their attention – a nine-point increase from 2003 levels – according to “Customer Focus 2008:...
View ArticleNewspaper Audience Ratings – Web, Print, Integrated – Issued
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, according to (pdf) a new...
View ArticleSome B2B Marketers Shift Ad Strategy amid Economic Concerns
Though most B2B marketers are not revising their marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine. (more…)
View ArticleTop 10 Network TV Show Websites – Week Ended 02-09-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleOnline Product Reviews Most Helpful in Purchase Decisions – Offline, Too
Over two-thirds – 70% – of UK online users rate online product ratings and reviews the most helpful feature when researching products to buy online or offline, while 97% are willing to trust online...
View ArticleFall in Viewer Retention Overshadows 36% Mobile TV Growth
The number of former mobile TV users increased 68% in 2007, outpacing the 36% growth of the total market (January to November 2007), according to an M:Metrics study commissioned by Tellabs. (more…)
View Article