Twitter Posts Meteoric 1,382% YoY Growth
Twitter experienced 1,382% year-over-year growth in February 2009, with the number of total unique visitors increasing from 475,000 in February 2008 to seven million last month, according to Nielsen...
View ArticleMedia Companies Ill Equipped to Meet Digital Consumer Needs
Today’s media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital-savvy consumers and advertisers, and will need to fundamentally change the way they...
View ArticleTop 10 Automotive-Classifieds Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Prescription Drug Sales Grow Slowly; Hydrocodone Most Prescribed
Annual US prescription sales hit $291 billion in 2008, but experienced slower-than usual growth of 1.3% because of slowing demand and the struggling economy, according to IMS Health, which also...
View ArticleHalf of ‘Mass Affluents’ Feel Financially Insecure, Especially Hispanics
More than three-fourths (78%) of “mass affluent” consumers in the US have not changed their credit-card payment behavior because of the recession, but Hispanics and younger members of this well-to-do...
View ArticleHulu Video Viewers Increase 42% in February
US internet users viewed 13.1 billion online videos during February 2009, representing a 12% decline over January, according to data from comScore’s Video Metrix service. The dip was primarily because...
View ArticleTop 10 Biggest and Fastest-Growing Areas in the US
Though New York, Los Angeles and Chicago remain America’s most populous metropolitan areas by far, Raleigh-Cary, N.C. and Austin-Round Rock, Tex., grew the fastest between 2007 and 2008, according to...
View ArticleImage-Based Online Ad Impressions by Industry – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Automotive Online Advertisers by Image-Based Impressions – February 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTV Downloaders, Streamers Accept Ads to Get Free Shows
Some 80% of network TV video downloaders favor watching ads in exchange for free video (up from 67% in 2006), while 69% of network video streamers either watch the pre-roll ads before the video or...
View ArticleUK Moms 44% Happier with Brand Communications
Moms in the UK are 44% more satisfied than they were last year with the way brands communicate with them, even as they change their shopping and information-seeking behaviors during the recession,...
View ArticleSubtitles Lend Staying Power to Online Video
Internet users watch 38% more of an online video if it has subtitles overlaid onto it, according to the results of a trial study by PLYmedia that explored the effect of adding subtitles and closed...
View ArticleTop 10 New Brands Cater to ‘Do-it-Yourself’ Crowd
Allergy medication Zyrtec, weight-loss aid alli, Gatorade’s G2 sports drink and the Ped Egg foot-care product are among the most successful new consumer packaged goods in 2008, according to the “New...
View ArticleTop 10 Network TV Show Websites – Week Ended 03-21-09
BROADCAST ABC is #1 among the Broadcast network rankings. CBS is #2. FOX’s American Idol is the #1 ranked TV show website among the broadcast networks. ABC’s Dancing with the Stars was the #2 most...
View ArticleTop 10 Print Media Websites – February 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleBehavioral Targeting Tops List of ‘Exciting’ Search Trends
Advertisers and agencies in the US are increasingly willing to pay more for behavioral targeting and local search applications, and also are beginning to warm to initiatives in video and mobile search,...
View ArticleTop 25 iPhone Apps Dominated by Games, SocNets
Nearly half of the top 25 most heavily penetrated Apple iPhone applications are games, with Tapulous’s Tap Tap Revenge scoring the #1 spot on the list and FlipSide5’s Touch Hockey FS5 coming in at #3...
View ArticleTop 10 Marketing-Related Business Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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