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Twitter Posts Meteoric 1,382% YoY Growth

Twitter experienced 1,382% year-over-year growth in February 2009, with the number of total unique visitors increasing from 475,000 in February 2008 to seven million last month, according to Nielsen...

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Media Companies Ill Equipped to Meet Digital Consumer Needs

Today’s media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital-savvy consumers and advertisers, and will need to fundamentally change the way they...

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Top 10 Automotive-Classifieds Websites – February 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Telecom Websites – February 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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US Prescription Drug Sales Grow Slowly; Hydrocodone Most Prescribed

Annual US prescription sales hit $291 billion in 2008, but experienced slower-than usual growth of 1.3% because of slowing demand and the struggling economy, according to IMS Health, which also...

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Half of ‘Mass Affluents’ Feel Financially Insecure, Especially Hispanics

More than three-fourths (78%) of “mass affluent” consumers in the US have not changed their credit-card payment behavior because of the recession, but Hispanics and younger members of this well-to-do...

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Hulu Video Viewers Increase 42% in February

US internet users viewed 13.1 billion online videos during February 2009, representing a 12% decline over January, according to data from comScore’s Video Metrix service. The dip was primarily because...

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Top 10 Biggest and Fastest-Growing Areas in the US

Though New York, Los Angeles and Chicago remain America’s most populous metropolitan areas by far, Raleigh-Cary, N.C. and Austin-Round Rock, Tex., grew the fastest between 2007 and 2008, according to...

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Image-Based Online Ad Impressions by Industry – February 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...

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Top 10 Automotive Online Advertisers by Image-Based Impressions – February 2009

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...

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TV Downloaders, Streamers Accept Ads to Get Free Shows

Some 80% of network TV video downloaders favor watching ads in exchange for free video (up from 67% in 2006), while 69% of network video streamers either watch the pre-roll ads before the video or...

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UK Moms 44% Happier with Brand Communications

Moms in the UK are 44% more satisfied than they were last year with the way brands communicate with them, even as they change their shopping and information-seeking behaviors during the recession,...

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Subtitles Lend Staying Power to Online Video

Internet users watch 38% more of an online video if it has subtitles overlaid onto it, according to the results of a trial study by PLYmedia that explored the effect of adding subtitles and closed...

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Top 10 New Brands Cater to ‘Do-it-Yourself’ Crowd

Allergy medication Zyrtec, weight-loss aid alli, Gatorade’s G2 sports drink and the Ped Egg foot-care product are among the most successful new consumer packaged goods in 2008, according to the “New...

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Top 10 Network TV Show Websites – Week Ended 03-21-09

BROADCAST ABC is #1 among the Broadcast network rankings. CBS is #2. FOX’s American Idol is the #1 ranked TV show website among the broadcast networks. ABC’s Dancing with the Stars was the #2 most...

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Top 10 Print Media Websites – February 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Financial Services Online Advertisers by Image-Based Impressions –...

Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...

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Behavioral Targeting Tops List of ‘Exciting’ Search Trends

Advertisers and agencies in the US are increasingly willing to pay more for behavioral targeting and local search applications, and also are beginning to warm to initiatives in video and mobile search,...

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Top 25 iPhone Apps Dominated by Games, SocNets

Nearly half of the top 25 most heavily penetrated Apple iPhone applications are games, with Tapulous’s Tap Tap Revenge scoring the #1 spot on the list and FlipSide5’s Touch Hockey FS5 coming in at #3...

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Top 10 Marketing-Related Business Websites – March 2009

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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