Six of 10 Online Adults Watch Online Video, Most Prefer Professional Quality
Some 57% of online adults have used the internet to watch or download video, and 19% do so on a typical day, according to the Pew Internet & American Life Project‘s first major report on online...
View ArticleTop 10 Ad-Revenue Generating Sites by Genre – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleUS Last among Major Countries in Car Fuel Economy Standards
The United States continues to lag far behind the rest of the world in fuel economy standards for passenger vehicles, according to a new report released this week by the International Council on Clean...
View ArticleVirtual Call Centers Help Increase Efficiency, Reduce Costs
Over 35% of best-in-class (BIC) companies have experienced greater than 10% improvement in customer satisfaction upon implementation of remote agents – i.e., the creation of virtual call centers via a...
View ArticleStudy Profiles Affluent Brazilians’ Media Consumption, Lifestyles
Brazilian elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies...
View ArticleBroadband Gains Ground in Urban Black and Hispanic Homes
Broadband internet is now reaching a full 50% of homes in urban America, up from 38% in 2006, according to the 2007 edition of Horowitz Associates, Inc.‘s annual study on urban, multicultural consumers...
View ArticleTop 100 Global Brands Named
Coca-Cola yet again led the list of the world’s Top 100 brands, despite a 3% year-over-year decline in “brand value,” according to this year’s BusinessWeek/Interbrand annual ranking of the “100 Best...
View ArticleHome Entertainment Market Down 4.8% in First Half
Spending on home entertainment sales and rentals fell 4.8% from the year-earlier period, to $10 billion, in the first half of 2007, with video rentals down 3.3% (totaling $3.8 billion) and sales – of...
View ArticleClub Penguin, Snatched by Disney, Grew 329% in Past Year
ClubPenguin.com, which Disney this week announced it had acquired for a minimum of $350 million (and up to $700 million), was the 131st most visited website in the US in June 2007, according to Hitwise...
View ArticleMost Parents Concerned Kids Could Encounter Predators Online
Eight in ten (77%) parents with children between the ages of 12 and 17, inclusive, are concerned that their child could encounter sexual predators online, with a majority (51%) indicating that they are...
View ArticleOnline Merchants Increasing E-Commerce Budgets for Apps, Services
Nearly 8 of 10 web retailers (78.2%) – among chain retailers, catalog companies, virtual merchants and consumer brand manufacturers – plan to increase their spending on e-commerce applications and...
View ArticleElectronic Equipment Market Slows Even as PC Market Perks Up
Following three years of strong growth, the global electronic equipment market’s expansion will decelerate slightly in 2007, iSuppli Corp. predicts. (more…)
View ArticleStudy: Online Banking’s Environmental Benefits Can Drive Growth
Online-banking consumers can do well by doing good, improving financial control while eliminating the paper bills, statements and checks that harm the environment – saving 17 million trees and avoiding...
View ArticleYouth Exposure to Alcohol Ads in Mags Declined from 2001 to 2005
Youth exposure to alcohol advertising in magazines declined 49% from 2001 to 2005 as alcohol brands shifted their advertising to television, according to a new report by the Center on Alcohol Marketing...
View ArticleWorldwide Broadband Subscriptions to Exceed 536 Million by 2011
Worldwide broadband subscriptions will exceed 536 million by 2011, with DSL accounting for over half of the market, with Fiber (FTTx) and WiMax among the fastest-growing access technologies in the next...
View ArticleTop UK Sites: Google Still Leads, Mozilla Growing Fastest
The total UK online population was higher than ever in June – some 31.7 million unique visitors, or 63% of the total UK population age 15 and older – according to a comScore World Metrix report on the...
View ArticleShare of Ad Spending by Medium – May 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleB2B Marketers’ and Buyers’ Views at Odds on Site Registration Quality
While B2B marketers rate the quality of registrations on their own websites twice as high as those from other sites, it’s likely that their perception is at odds with the buyers’, according to a joint...
View ArticleUnlikely Support for Branded Websites for Kids – Teachers
In the wake of child advocates’ criticism of youth-marketing practices, teachers and other educators are nevertheless willing to send kids to branded websites if they are not only safe and entertaining...
View ArticleGroupM Global Ad Forecast: $433B in ’07, $462B in ’08
Advertising is keeping pace with robust growth in the global economy despite news of debt fatigue, inflation and tighter money, according to GroupM‘s new global ad forecast, titled “This Year, Next...
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