Families with school-age children are expected to spend, on average, $563.49 on back-to-school merchandise this year, up 6.9% from last year’s $527.08 average – and total back-to-school spending is expected to reach $18.4 billion, according to the National Retail Federation (NRF) 2007 Consumer Intentions and Actions Back-to-School Survey, conducted by BIGresearch. (more…)
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