YouTube’s Traffic 50% More Than All Other Video Sites’
The market share of US visits to YouTube increased 70% from January 2007 to May 2007, according to Hitwise research director LeeAnn Prescott, with the share of visits to some 64 other video sites...
View ArticleInternet Passes Radio, on TV’s Heels as ‘Most Essential’
The internet has become increasingly important to US consumers as a medium for information and entertainment, and is approaching the level of television in being “most essential,” according to the...
View ArticleAssets of High-Net-Worth Individuals Reach $37.2 Trillion
Driven by a strong global economy, the wealth of the world’s high-net-worth individuals (HNWI*) increased 11.4% to (US) $37.2 trillion in 2006, according to the 11th annual World Wealth Report,...
View ArticleShare of Ad Spending by Medium – April 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleGame Ad Spend to Exceed $2 Billion in 2012
Game advertising spending in the US will grow from $370 million in 2006 to nearly $2.1 billion in 2012, according to a Parks Associates forecast, with ad spend increasing at a compound annual growth...
View ArticleBig 4 Networks’ Median Age Over 40 for First Time
The median age of the audiences of all the Big 4 broadcasters is now over 40 – for the first time – with Fox’s having increased to 42 this season, according to a report from Magna Global, MediaPost...
View ArticleAmericans Aware of Live Earth Can’t Identify Sponsors
Some two-thirds (66%) of Americans who are aware of the Live Earth concerts are planning to watch the events on July 7, and 51% say the event would inspire them to do more to combat climate change, but...
View ArticleGlobal Advertising Spend to Grow 6.4% in ’08
Carat on Wednesday said it forecast 6.4% growth in global ad spending in 2008, and did not revise its forecast of 5.8% for 2007, only slightly less than the 5.9% growth in 2006. Carat is Europe’s...
View ArticleTriple-Digit Mobile Video Revenue and Subscriber Growth in Q1
Mobile video is rapidly becoming a significant new media distribution platform, with nearly 200% growth in first quarter US revenues compared with the year-earlier period, and more than 150% growth in...
View ArticleOnline Shoppers Taking 80% Longer to Buy Than in 2005
Shoppers are taking on average 34 hours and 19 minutes from the time they first visit an e-commerce site to when they finally make a purchase, according to a new analysis of 2.6 million online sales by...
View ArticleParents to Watch More Media Than Kids in 2007
Parents are spending more time in front of the television and watching DVDs than kids – and older folk are also going to the movies more – according to study results just released by Integrated Media...
View ArticleSponsored Link Ad Impressions by Industry – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleStudy: Marketers Can ‘Buy’ Online Buzz
A high level of blog interest, or online buzz, around new product launches is tightly linked to paid media spending, according to a new study by The Nielsen Company that analyzed blog buzz volume, ad...
View ArticleOnline Ad Revenue – Yahoo Yearns as Google Grows
Of the $21.7 billion that US advertisers will spend online in 2007, Google will account for 27.4%, or $5.9 billion in net US revenues – but Yahoo’s share will fall to 16.3%, or $3.5 billion, down from...
View ArticleBack-to-School Spending to Top $18 Billion
Families with school-age children are expected to spend, on average, $563.49 on back-to-school merchandise this year, up 6.9% from last year’s $527.08 average – and total back-to-school spending is...
View ArticleTradeshows Rely on Online Advertising, Partnership Marketing
Online registration and online housing information are the most popular functions used by tradeshow attendees – as well as exhibitors – through the websites of event producers, according to preliminary...
View ArticleGoogle Revenue per Search Overtakes Microsoft’s
Google, Yahoo and Microsoft are certainly search leaders in search query volume, but the question of how they fare in terms of media spend in relation to their share of search volume is the subject of...
View ArticleTop 10 Financial Services Online Ad Spenders – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleDigital TV Services to Reach 165MM Households by 2012
Digital TV services are forecast to reach around 165 million homes in Western Europe and the United States by 2012, up from around 105 million households now subscribing to satellite, cable and IPTV...
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