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TNS: US Advertising Expenditures Decreased 0.3% in First Half, Challenges Ahead

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Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3% from the same period in 2006 – and, for the first time since 2001, expenditures declined for two consecutive quarters – according to data released Tuesday by TNS Media Intelligence. (more…)


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