Sports TV Viewers Multitask – Connect with Peers and Engage with Ads
American sports fans are doing a lot more than just sitting back and watching the big game on TV – they’re simultaneously connected with others and more engaged with advertising, according to the...
View ArticlePointRoll: Rich Media Perfect Fit for Entertainment Ad Campaigns
Rich media’s creative and interactive features convey the drama and excitement of entertainment advertisers’ products and drive increased interaction rates and time spent with the brand, according to...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View Article‘High School Musical 2′ Shines Light on TV Viewing Habits of Teens, Parents
The singing-and-dancing saga of Troy Bolton and his East High crew captured the attention of kids across the country on August 17, when “High School Musical 2” (HSM2) premiered, but the way it was...
View ArticleiPhone Price Cut to Unleash College Students’ Pent-Up Demand
As they returned to classes, college students reacted positively to Apple’s announced iPhone price reduction, according to (pdf) a study by SurveyU, which has been tracking students’ feelings about the...
View ArticleStudy: Continued Strong Growth for Cable Operators
Despite competitive pressures from telcos and direct broadcast satellite providers, cable’s triple-play (video, data and voice) revenue streams are still expanding due to growing penetration of their...
View ArticleShare of Ad Spending by Medium – June 2007
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleMultichannel Data Use Marketers’ Greatest Challenge
Multichannel data utilization is marketers’ greatest challenge – cited by almost 30% of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August....
View ArticleMultichannel Marketers Integrating Channels; 70% Report Increased Sales
Nearly 70% of catalog marketers reported increased multichannel sales over the prior year, and 59% reported increased catalog circulation in 2006, according to the Direct Marketing Association’s...
View ArticleCollege Students’ Online Video Use Dramatically Surpasses General Population’s
Whereas only 13% of adults have ever watched commercials via online video, some 60% of college students have done so – and, in general, students similarly differ from the general population in...
View ArticleTNS: US Advertising Expenditures Decreased 0.3% in First Half, Challenges Ahead
Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3% from the same period in 2006 – and, for the first time since 2001, expenditures declined for two consecutive...
View ArticleBehaviorally Targeted Online Ads Get Better Reception than Contextual
Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising – with behavioral targeting (BT) outperforming contextual by as much as 22% in some...
View ArticleTop 10 Online Advertisers – August 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleFred Thompson’s Site Top-Visited among All Presidential Candidates’ Last Week
Republican presidential candidate Fred Thompson’s website, www.fred08.com, was the most-visited website among those of all presidential candidates for the week ended Sept. 8, according to Hitwise data....
View ArticleConsumers Expect Local Businesses to Pick up the Phone
Eight of 10 Americans have little patience for merchants who don’t answer the phone – and for the key demographic for buying most home and professional services (adults 35-44) that figure rises to...
View ArticleTeens Learn about New TV Shows from TV, Not Internet
Most teens (51%) find out about new TV shows from TV ads and promos, though buzz is also a high source of information, specifically conversations with friends or boy/girlfriends (33%), and other kids...
View ArticleGoogle Video Sites Capture Lion’s Share of Viewers, Videos Viewed in July
Nearly 75% of US internet users watched an average of three hours of online video in July, and Google Sites captured the top spots in the July rankings in terms of the greatest number of unique video...
View ArticleMicrosoft’s Search Surge Stalls in August, Google’s Share at Two-Thirds
Microsoft seemed, for a while, to be making a move in increasing search share via its Club Live site, but just released August search shares* seem to indicate a return to the pre-June status quo,...
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