Kelley Blue Book: Porsche, Lexus, Mercedes-Benz Perceived as Best
Porsche and Lexus were the winners of the best overall exterior styling and best overall interior layout/driving comfort categories, respectively, while Mercedes-Benz drove away the winner in the...
View ArticleConsumers Feel Pressure to Look Good, but Don’t Spend on Beauty Products
Two-thirds of US consumers agree that the pressure to look good is much greater now than ever before, but that doesn’t always translate to feeling obliged to spend more money on health and beauty...
View ArticleBoomer Media Consumption: Less TV, Newspaper; More PC, Cell Phone
Traditional radio remains important with Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their busy lives, according to a recently released Bridge Ratings study of...
View ArticleHeated Competition among Social Networks, Video Sites
Despite a whopping 117% year-over-year growth in unique audience, which numbered 19.2 million in August, Facebook remained behind MySpace, which remains entrenched at the top of the US...
View ArticleTelecom Milestone: More Cell Phone-Only Than Landline-Only Households
The United States has passed a milestone in telecommunications history: Cell-phone-only households now outnumber landline-only households, according to (pdf) Mediamark Research Inc. (MRI), which...
View ArticleOnline Ad Spend by Industry – August 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTop Online Pharmacies Rated; Shouldn’t Be Sole Source of Health Info
Among the top 3 most-visited online drugstores, Walgreens.com was rated the clear choice for reliable information and ease of use by experts at HealthRatings.org, a joint project of Consumer Reports...
View ArticleBuzz a Major Influencer of Teens’ Movie-Going Decisions
Most teens see movies within the first two weeks – 27% say they usually go on opening weekend, and an additional 44% go within the first two weeks – according to a recent OTX (Online Testing eXchange)...
View ArticleRBC CASH Index: US Consumer Confidence Hits 16-Month Low
The housing-market debacle, softening job markets, rising gas prices and an unstable stock market have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH...
View ArticleAlcohol Spending on Radio Falls – but Ads Still Reaching Youth
Alcohol-industry spending on radio advertising decreased 38% between 2001 and 2006, but more than one-third of alcohol radio ads in 2006 were still more likely to be heard by underage youth than...
View ArticleNine of 10 Women Online Seek Health Info via Web
The internet – rather than healthcare professionals – is by far online US households’ main source for healthcare information, and women more than men seek such information online, according to a recent...
View ArticleTop 50 Web Rankings for August Issued; Education, Retail Sports Sites Gain
The top 10 online properties, in terms of visitors, remained unchanged in August, albeit the back-to-school season gave a boost to education sites and retail sports/outdoor sites gained traffic in...
View ArticleRADAR 94: Network Radio Reaches 233 Million Listeners per Week
Arbitron today released preliminary findings from RADAR 94, according to which 96% of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the...
View ArticleSponsored Link Ad Impressions by Industry – August 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleRadio Websites Could Offer Astute Politicians an Advantage
At a time when political candidates are looking for every edge they can find to motivate voters, radio websites could be a good place to start, according to a study conducted by The Media Audit (via...
View ArticleSocial-Network Users Enter False Personal Info to Protect Identity
Nearly two thirds (62%) of the UK’s social-networking site users say they are worried about the safety of their personal data held on those sites – and nearly one-third (31%) of users say they have...
View Article