Holiday E-Commerce Spending Reaches $14 Billion, Up 17% Vs. Last Year
More than $14 billion has been spent online during the season-to-date – a 17% gain compared with the corresponding days last year – according to comScore’s update of holiday season e-commerce spending...
View ArticleAfrican-American Influentials Network More Online Professionally, Less Socially
African American influentials are much more likely to make business contacts online (52%) than US influentials as a whole (28%) – but they are less likely to “make friends online” (39% vs. 58%),...
View ArticleDec. 6 Heaviest Online Spending Day Ever – $803MM, Up 28% YOY
Thursday, Dec. 6, accounted for $803 million in online sales, up 28% versus a year ago – and the heaviest online spending day in history, according to comScore’s update of holiday season e-commerce...
View ArticleTop Spots in Search and Paid Listings Prove Key for Branding
There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent, according to results from a...
View ArticleTop 10 Online Advertisers – November 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleRADAR 95 Prelim Data: Radio Reaches 233MM Listeners per Week
Some 95% of Adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from RADAR 95 released...
View ArticleGoogle’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY
Google accounted for 65.1% of all US searches in the four weeks ended Dec. 1, while Yahoo Search, MSN Search and Ask.com received 21.2%, 7.1% and 4.6%, respectively, reported Hitwise. The remaining 46...
View ArticleGift Recommendations Dominate Blog Holiday Discussions, ‘Social Shopping’...
Gift recommendations dominate online holiday discussions on blogs and range from one-off reviews to comprehensive shopping guides, according to (pdf) a Nielsen Online analysis of 1,000 influential...
View ArticleTNS: US Advertising Spend Grew 0.2% in First Nine Months of 2007
Total measured advertising expenditures in the first nine months of 2007 inched upward just 0.2% year over year, reaching $108.2 billion, according to TNS Media Intelligence. Total measured spending in...
View ArticleBest Buy Store Shopped Most Often for Electronics
Best Buy remained the store of choice for consumers shopping for electronics this holiday season with an overall share of 28.8% – i.e., over a quarter of all consumers headed to the big box for their...
View ArticleFood, Beverage Brands atop CPG Website Rankings
CPG brand sites attracted a total of 66.4 million US visitors in the third quarter of 2007 – up 10% compared with the year-earlier period – and all of the top 10 positions were taken by food or...
View ArticleNewspaper Website Users 50% More Likely than Non-Users to Be Influencers
Newspaper website users are 52% more likely to be Influencers* than newspaper website non-users – 47% vs. 31% – according to (pdf) a new study by the Newspaper National Network LP. (more…)
View ArticleTop 5 Viral-Video Ads of 2007 Ranked
Cadbury’s gorilla drummer ad, with more than 5 million views for the original video on YouTube, was the top viral-video ad, followed by Smirnoff’s Green Tea Partay, with 3.4M views, according to video...
View ArticleNielsen Issues US Top-10 Lists for 2007
The Nielsen Company released a yearend look at US trends in 2007, issuing top 10 media and consumer spending lists, including the following topics: television, the internet, advertisers, mobile,...
View ArticleOnline Ad Spend by Industry – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleClear Channel Radio Websites Overtake Yahoo’s in Weekday Streaming Cume
Clear Channel Radio’s online unit for the first time became the top destination in streaming Cume, with 1,346,100 persons, for the all-important workday daypart, beating out the long-time leader,...
View ArticleRetail Holiday E-Commerce Nears $19B, Heaviest Spending 10-11 AM & 1-2 PM
Nearly $19 billion has been spent online in the first 39 days (Nov. 1-Dec. 9) of the 2007 holiday season – an 18% gain versus the corresponding days last year, according to comScore’s update of holiday...
View ArticleTV Viewers Better Recall Brands Placed in ‘Emotionally Engaging’ Programs
Products placed within “emotionally engaging” TV programs are recognized, on average, by 43% more viewers in the US, according to a Nielsen Company study reported in its Consumer Insight online news...
View ArticleSponsored Link Ad Impressions by Industry – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
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