Upcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...
View ArticleE-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3
US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...
View ArticleTop Brands – Ranked by Customer Loyalty and Engagement
Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...
View Articlead:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleMarketers: TV Advertising Less Effective Than Two Years Ago
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...
View ArticleNew Media’s Influence on Purchase Grows, Especially among Minorities
Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...
View ArticleInsurance and Gays, Lesbians – Patterns Differ from Heterosexuals’
Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in...
View ArticleSearches Jump 9% in January, Only Yahoo Loses Share
Americans conducted more than 10 billion core searches last month – a significant 9% jump in searches from Dec. 2007, according to the monthly comScore qSearch analysis of the search marketplace in...
View ArticleOnline Shoppers Willing to Buy, but Security Issues Holding Back Growth
Most online Americans view online shopping as a way to save time and a convenient way to buy products, but most also express discomfort over a key step in online shopping – sending personal or credit...
View ArticleOne Quarter of Americans Currently Dieting
Nearly one-fourth (23.6%) of Americans say they are “currently dieting,” and people who are trying to lose weight are more likely to be White women who live in the Northeast region of the US,...
View ArticleSocNets Grow 93% Since 2006; Poised to Play Role in Recession
With 40 million active users in the US, social networking has grown 93% since 2006 and is poised to play a vital role in the current economic downturn, according to a trend report from Netpop Research...
View ArticleLL Bean Again Number One for Customer Service
In providing great customer service, LL Bean has once again been hailed as the No. 1 in retail, according to the fourth annual NRF Foundation/American Express Customers’ Choice survey, conducted by...
View ArticleTop US Cities for Caffeine Consumption
The most caffeinated city in the US is Tampa, Fla., followed by Seattle, Chicago, New York and Los Angeles, while the least caffeinated cities are Riverside/San Bernardino, Calif., Atlanta, San Diego,...
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