Melding Media Spawns Fragmented Communications Landscape
As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred,...
View ArticleTop 10 Food Trends for 2009 Showcase Local, Online, Green
A return to home cooking, growing use of online and mobile food applications, a local focus, diverse flavors and a trend toward “green” cooking and eating are among the Food Channel’s Top 10 Trends for...
View ArticleTop 10 Automotive-Classifieds Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMagazine Ad Revenue Falls 7.8% in 2008
Total magazine rate-card-reported advertising revenue for full-year 2008 closed at $23,652,018,533, a 7.8% decline vs. 2007, while 220,813 advertising pages were generated throughout the year, a drop...
View ArticlePC Market Growth Crashes in Q4
Following roughly six years of growth, with the last five averaging 15% increases, worldwide PC shipments were down 0.4% year-on-year in the fourth quarter of 2008 (4Q08), according to IDC’s Worldwide...
View ArticleAutomakers Still High on Global Top 20 Ad List
Despite experiencing the largest overall category drop in ad spending in the third quarter of 2008 (Q308), seven of the top 20 largest global advertisers were car manufacturers, according to Nielsen,...
View ArticleGlobal Ad Spend in Print, TV, Radio Grows 2.9% in Q3 ’08
While the tremors of the financial crisis in mid-2008 impacted almost every industry and region, overall global advertising markets held strong in Q3 2008 to post 2.9% growth in newspapers, magazines,...
View ArticleRetail Outlook 2009: Younger Shoppers to Spend More
More than two-thirds (69%) of US adults plan to spend less at retailers in 2009 than they did in 2008, but 58% of those ages 18-24 plan to spend the same or more, especially at mass merchants,...
View ArticleTop 50 Web Rankings for December: Retail, Shipping Traffic Up
December saw increased traffic to retail sites and gains for shipping and weather properties as Americans shopped for bargains and deals online, sent and waited for packages, and considered travel...
View ArticleTop 10 Community-based Organization Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Internet-Advertising Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – December 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleCore US Searches Rise 3% to 12.7 Billion
Americans conducted 12.7 billion core searches in December 2008, a three-percent increase vs. November, according to monthly qSearch data released by comScore, which also showed that most searches...
View ArticleConsumer Spending Forecast Negative Despite Tiny Uptick
Despite a miniscule uptick this month in consumer spending and slightly improved consumer sentiment, the overall spending environment remains fiercely negative, according to the latest consumer study...
View ArticleTop 10 Auto Manufacturer Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – January 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCredit-Card Mailings Drop 26%; Offers to Wealthy Hold Steady
Credit-card issuers sent a total of 5.4 billion credit card direct mail offers to Americans in 2008, the lowest annual total since 2000 and a 26% plunge from 2007, according to estimates from Mintel...
View ArticleFailing Economy Shutters 525 Magazines in 2008
More than 525 US magazines ceased publication in 2008, and 40 have already folded in 2009 as the downturn in the economy continues to heavily impact most forms of print media, according to...
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