Beckham Boosts Traffic to US Soccer Site to over One Million
Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July – up 117% on the previous year – due in large part...
View ArticleTop US Websites’ Visitors Stray but Keep Coming Back
The leading sites in three key Web categories – search, career development and multi-category travel – experienced high month-over-month visitor retention rates from June to July, but also significant...
View ArticleBack-to-School College Spending to Surpass $47 Billion
Students and their parents are expected to spend a combined average of $956.93 on back-to-college merchandise, up from last year’s $880.52 – or $47.3 billion* in total – according to the National...
View ArticleNewspaper Online Ad Expenditures Up 19%, Print Ads Down 10%
Advertising expenditures for newspaper websites increased 19.3%, to $796 million, in the second quarter compared with the same period a year ago, according to preliminary estimates from the Newspaper...
View ArticleHispanic Market Composed of Diverse Niches
Categorization of ethnic groups into overly broad, generic groups – such African American, Hispanic or Asian American – leaves marketers with an inaccurate picture, and that’s particularly true with...
View ArticleService Quality – More Than Brand Image – Drives Auto Insurance Renewal
Customer experience outweighs brand image in auto insurance policy renewals (which are a critical factor in the financial success of auto insurance carriers), according to the findings of the J.D....
View ArticleMovie Downloads to Hit $1.3B in ’11; Fragmented Studio Strategies Hurt Market
A viable business will emerge in the US and Western Europe for movie downloading, but movie studios have adopted differing digital distribution strategies – and that is likely to hamper the market,...
View ArticleUS Local Online Ad Spend Close to $3B in ’07, $8B in ’11
US local online advertising spend will reach $2.9 billion, or about 13.4% of US online advertising spending, eMarketer projects in a newly released report, ” Local Online Advertising: Measuring the...
View ArticleBuzz: Most-Anticipated Fall TV Shows – Pushing Daisies, Private Practice,...
ABC holds the top two spots for highly anticipated fall TV shows – those with the highest online consumer discussion and sentiment – with Pushing Daisies and Private Practice, which are the leaders in...
View ArticleTop 10 Ad-Revenue Generating Sites by Genre – July 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleTech Brands’ Greenness a Growing Factor in Positioning
Tech products and practices that are “Green,” or environmentally sensitive, are emerging as an element of tech brand positioning and consumer consideration – but the potential to claim green leadership...
View Article35% of Senior Execs Play Casual Videogames at Work
Among white-collar workers surveyed, nearly a quarter (24%) said they play casual videogames “at work” – with fully 35% of CEOs, CFOs and other senior executives saying they play at work – according to...
View ArticleHispanic, Asian, African-American TV Households Grow Faster than US Average
Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing 4.4% among Hispanics and 3.9% among Asians compared with the previous year,...
View ArticleOnline Ad Spend to Surpass Radio Ad Spend This Year
This year – for the first time – online-advertising spending will surpass radio advertising spend in the US, according to eMarketer. It projects that online advertising spend will total $21.7 by...
View ArticleFour of 10 Americans Read Blogs, One-Third of Those Click on Ads
Blogging has entered the US mainstream, with nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study. (more…)
View ArticleTop 10 Online Retailers by Conversion Rate – July 2007
Note: Sites with minimum 500K unique visitors per month.
View ArticleObama Leads Race for Site Visitors; ImWithFred.com Leads Republicans’ Sites
BarackObama.com had the greatest number of unique visitors among presidential campaign websites in July, with 717,000, readily outpacing fellow Democrats Hillary Clinton and John Edwards, who had...
View ArticleSurvey: Billboards, TV Product Placement Top Alternative Advertising Media
Billboards (which date to the 1800s) and the newer phenomenon of TV product placement top the list of alternative advertising media regarding which consumers express the most interest, according to...
View ArticleNon-Spot Radio Revenue a Bright Spot in ’07; Likely to Reach $1.5B in ’08
Non-spot radio revenue had double-digit gains of 16% in the second quarter and 12% in the first half of 2007, compared with the respective year-earlier periods, helping to offset dips in other segments...
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